2011 Media Kit
Effective January 2011
Circulation: 20,000/month
Readership: 50,000/month
AUDIENCE PROFILE
Adirondack Sports & Fitness readers are active outdoor aerobic sports and fitness enthusiasts who live or play in the Capital-Saratoga Region, Adirondacks, Mohawk Valley and surrounding areas of New York State.
Adirondack Sports & Fitness readers are affluent consumers who frequently purchase sports equipment, apparel, accessories, and health and fitness services. They travel to destinations and special events to enjoy outdoor sports, and spend money on lodging, restaurants, shopping, and cultural activities.
EDITORIAL PROFILE
Adirondack Sports & Fitness is a unique monthly — print and online — magazine covering sports and fitness throughout the Capital-Saratoga Region, Adirondacks, Mohawk Valley and surrounding areas. It is the essential guide for information on individual aerobic sports, health and fitness in eastern upstate New York.
Adirondack Sports & Fitness articles explore year-round sports including hiking, bicycling, running, paddling, skiing, climbing, skating; as well as featured destinations and races. Regular columns include the Calendar of Events, News Briefs, Athlete Profiles, Race Results, Nutrition, and Health & Fitness.
CONTACT INFO
15 Coventry Drive
Clifton Park, NY 12065-1747
Phone: (518) 877-8788
Fax: (518) 877-0619
Email: info@AdkSports.com
MAGAZINE CIRCULATION
Circulation: 20,000 copies including 500 paid subscribers.
Readership: 50,000 (2.5 pass-along circulation)
Distribution: Distributed FREE at 400 locations (99% pick-up rate).
- Capital-Saratoga 65%
- Adirondacks 25%
- Mohawk Valley 5%
- Hudson Valley, Catskills,
Berkshires & Western Vermont 5%
Note: Percentages vary slightly by season
Frequency: Published monthly — 12 times per year — at the beginning of each month.
Locations: Wherever sports & fitness-minded people are likely to go: Health clubs, sporting goods stores, races/events, bicycle shops, ski shops, outfitters, alpine & cross-country ski areas, paddling shops, visitor information centers, hotels, sports medicine clinics, home fitness equipment stores, health food stores, bagel & coffee shops, colleges, bookstores, rafting companies, brew pubs, libraries, and other selected places.
Subscriptions: $17.95 for twelve issues
| Demographics | |||
|
Sex |
Occupation |
||
| Male | 56% | Professional/Technical | 38% |
| Female | 44% | Management/Executive | 15% |
|
Education |
Sales/Marketing | 11% | |
| High School | 20% | Teacher/Professor | 8% |
| College Graduate | 53% | Student | 7% |
| Post-Graduate Degree | 17% |
Marital Status |
|
| Professional/Doctorate | 10% | Married | 55% |
|
Age |
Single | 45% | |
| 17 and under | 2% |
Household Income |
|
| 18-29 years old | 15% | Under $25,000 | 8% |
| 30-39 years old | 33% | $25,000-$49,000 | 19% |
| 40-49 years old | 32% | $50,000-$74,000 | 27% |
| 50-59 years old | 14% | $75,000-$99,000 | 26% |
| 60 and over | 4% | $100,000 and over | 10% |
Source: 2006 Adirondack Sports & Fitness reader survey
| Sports & Fitness Participation | |||
| Running | 71% | Camping | 28% |
| Hiking | 66% | Triathlon | 27% |
| Cross-Country Skiing | 60% | Backpacking | 26% |
| Bicycling | 55% | Aerobics/Fitness Classes | 19% |
| Kayaking/Canoeing | 52% | Golf | 16% |
| Mountain Biking | 46% | Rock/Ice Climbing | 15% |
| Alpine Skiing/Snowboarding | 45% | Tennis | 14% |
| Weight Training | 40% | Inline Skating | 12% |
| Snowshoeing | 35% | Telemark/Backcountry Skiing | 10% |
| Swimming | 33% | ||
Note: Respondents could check all that apply
| 2011 Editorial Calendar |
|
January |
| February Closing date: January 20 Publish date: February 1 |
| March Closing date: February 20 Publish date: March 1 |
| April Closing date: March 20 Publish date: April 1 |
| May Closing date: April 20 Publish date: May 1 |
| June Closing date: May 20 Publish date: June 1 |
| July Closing date: June 20 Publish date: July 1 |
|
August |
| September Closing date: August 20 Publish date: September 1 |
| October Closing date: September 20 Publish date: October 1 |
| November Closing date: October 20 Publish date: November 1 |
| December Closing date: November 20 Publish date: December 1 |
Plus, our regular columns: Calendar of Events, Athlete Profiles, Race Results, Around the Region News Briefs, Community and Faces, Races and Places! Club Corner, Race Results!
ADVERTISING RATES, SIZES & TERMS
All advertisers receive a FREE web site link directly from the home page of AdkSportsFitness.com
| General Advertising |
||||
| Full-Color Rates |
||||
| Frequency | 1-2x | 3-5x | 6-11x | 12x |
| Discount | 5% | 10% | 15% | |
| Full Page | $1,360 | $1,290 | $1,225 | $1,155 |
| 3/4 | 1085 | 1,030 | 975 | 920 |
| 2/3 | 925 | 880 | 830 | 785 |
| 1/2 | 755 | 715 | 680 | 640 |
| 1/3 | 535 | 510 | 480 | 455 |
| 1/4 | 430 | 410 | 385 | 365 |
| 1/6 | 340 | 325 | 305 | 290 |
| 1/8 | 270 | 255 | 245 | 230 |
| 1/12 | 185 | 175 | 165 | 160 |
| 1/24 | 100 | 95 | 90 | 85 |
| Black & White Rates |
||||
| Frequency | 1-2x | 3-5x | 6-11x | 12x |
| Discount | 5% | 10% | 15% | |
| Full Page | $1,135 | $1,080 | $1,020 | $965 |
| 3/4 | 900 | 855 | 810 | 765 |
| 2/3 | 770 | 730 | 695 | 655 |
| 1/2 | 625 | 595 | 565 | 535 |
| 1/3 | 445 | 420 | 400 | 380 |
| 1/4 | 360 | 340 | 320 | 305 |
| 1/6 | 285 | 270 | 255 | 240 |
| 1/8 | 225 | 215 | 205 | 190 |
| 1/12 | 155 | 145 | 140 | 130 |
| 1/24 | 85 | 80 | 75 | 70 |
| Sizes | |||
| ORIENTATION | WIDTH | HEIGHT | |
| Full page | 10" | 15 1/2" | |
| 3/4 | Vertical | 7 7/16" | 15 1/2" |
| Horizontal | 10" | 11 5/8" | |
| 2/3 | Vertical | 7 7/16" | 12 7/8" |
| Horizontal | 10" | 10 1/4" | |
| 1/2 | Vertical | 4 7/8" | 15 1/2" |
| Horizontal | 10" | 7 5/8" | |
| Box | 7 7/16" | 10 1/4" | |
| 1/3 | Vertical | 4 7/8" | 10 1/4" |
| Horizontal | 10" | 5" | |
| Box | 7 7/16" | 7 5/8" | |
| 1/4 | Vertical | 2 5/16" | 15 1/2" |
| Horizontal | 7 7/16" | 5" | |
| Box | 4 7/8" | 7 5/8" | |
| 1/6 | Vertical | 2 5/16" | 10 1/4" |
| Box | 4 7/8" | 5" | |
| 1/8 | Vertical | 2 5/16" | 7 5/8" |
| Horizontal | 4 7/8" | 3 11/16" | |
| 1/12 | Vertical | 2 5/16" | 5" |
| Horizontal | 4 7/8" | 2 3/8" | |
| 1/24 | 2 5/16" | 2 3/8" |
| Calender of Events Advertising |
||||
| RATES | ||||
| Frequency | 1-2x | 3-5x | 6-11x | 12x |
| Discount | 5% | 10% | 15% | |
| Double | $175 | $165 | $160 | $150 |
| Single | 95 | 90 | 85 | 80 |
| Business Directory Advertising |
||||
| RATES | ||||
| Frequency | 1-2x | 3-5x | 6-11x | 12x |
| Discount | 5% | 10% | 15% | |
| Business Dir. | $70 | $65 | $60 | $55 |
| Sizes | |||
| ORIENTATION | WIDTH | HEIGHT | |
| Business Dir. | Horizontal | 3 1/2" | 2" |
| Business Dir. | Vertical | 2" | 3 1/2" |
| Classified Advertising |
|
| Businesses & Individuals | $.50 per word (minimum 25 words) |
Frequency Rates: 1-2, 3-5, 6-11, or 12 time rates are available upon completion of signed ad contract listing specific insertion dates, or available as earned during a 12 month period. Guaranteed placement requests are 10% premium over earned rate (1/4 Page or larger). Advertising agencies receive 15% discount off earned rate. Non-profit organizations receive 10% discount off earned rate.
Payment Terms: All accounts are due within 30 days of invoice date. “If after 90 days, we reserve the right to use the credit/debit card on file to fulfill all or part of the balance owed.” Invoice date is the beginning of each month. For multiple insertions, subsequent ads will be invoiced within one week following each publication date. Advertisers will be short-rated if they do not use the number of insertions upon which their rate has been based. Supplied inserts, business reply cards, and other special units: $995 base rate plus additional postage/distribution costs if applicable.
Printing & Production: Web offset, tabloid style 11.375" x 17" page size on 35lb premium newsprint. Full-color front and back covers, and selected interior pages; other pages black & white. Output: 100-lines per inch.
ADVERTISING SPECIFICATIONS
Preferred electronic files are press-optimized PDF, EPS or TIFF format. Color images must be saved as CMYK. Image resolution should be 200 dpi or higher, and images should be saved with TIFF compression. A proof should be provided. Email to: info@AdkSports.com or mail CD (Mac) or Zip to: Adirondack Sports & Fitness, 15 Coventry Drive, Clifton Park, NY 12065.
Advertising Design Service: We can create a quality ad for you, make alterations to an existing ad, or perform necessary file work. Billed to advertiser at discounted rate of $30 per hour. Free quotes are available.
Conditions: No cancellations accepted after space closing date. Publisher reserves the right to reject or cancel any advertising for any reason at any time, and all orders are subject to publisher approval. Advertiser upon written notice can cancel an ad or ad contract by the closing date of an issue. All ads not received by the closing date permit publisher to repeat the last published ad.
| 2011 Closing Dates |
|||
| Issue | Space/Ad Closing |
Issue Publish | |
| JANUARY | Dec 20 | Jan 1 | |
| FEBRUARY | Jan 20 | Feb 1 | |
| MARCH | Feb 20 | Mar 1 | |
| APRIL | Mar 20 | Apr 1 | |
| MAY | Apr 20 | May 1 | |
| JUNE | May 20 | Jun 1 | |
| JULY | Jun 20 | Jul 1 | |
| AUGUST | Jul 20 | Aug 1 | |
| SEPTEMBER | Aug 20 | Sep 1 | |
| OCTOBER | Sept 20 | Oct 1 | |
| NOVEMBER | Oct 20 | Nov 1 | |
| DECEMBER | Nov 20 | Dec 1 | |
The 2011 Adirondack Sports & Fitness Media Kit is also available in pdf format.
Download here: ASF Media Kit
