About the Winter Sports & Healthy Living Expo

EXPO ATTENDEES
Attendees of the Winter Sports & Healthy Living Expo are committed to a lifestyle that involves aerobic sports, healthy living and travel activities of all kinds – from alpine skiing, snowboarding and cross-country skiing to mind, body, spirit, fitness and green living. They are doers, not watchers. These individuals embrace life with passion and challenge themselves physically and emotionally to achieve the highest levels of satisfaction.
The attendees represent a mass market demographic with strong representation in the 25 to 65 range. Our visitors, equally male and female, are multisport and quality of life enthusiasts, and are in the prime of their spending years. They have the means and the desire to invest in a wide variety of products and services that will enhance their experiences and assist them in reaching their personal goals.

EXPO DEMOGRAPHICS
Gender – Male: 53%, Female: 47% • Age – 24-under: 20%, 25-44: 35%, 45-64: 35%, 65+: 10%
Household – Children 18-under: 35%, Married Couples: 55%, Individuals: 30%
Income - $100K+: 24%, $60K-$99K: 34%, $35K-$59K: 25% • Education – Post-Grad: 22%, College Grad: 58%, High School: 20%