Expo Publicity

The Winter Sports & Healthy Living Expo will be promoted through advertising, promotion and editorial coverage in Adirondack Sports & Fitness magazine (circulation: 20,000 monthly with 50,000 readership) beginning in the August 2011 issue. A 5-page Winter Expo Guide special section will be published in the November 2011 issue. The magazine, facebook.com/AdirondackSports and adksports.com (1,000 unique visitors per day), will have comprehensive event coverage. Adirondack Sports & Fitness email newsletters will be sent semi-monthly to more than 8,000 interested recipients.

An extensive ad promo campaign will be conducted in regional newspapers, magazines, club newsletters, club websites, email newsletters, and on radio and television. This will include display ads, press releases, feature articles and interviews. Media sponsors include: Albany Times Union, Capital Region Coffee News, Eco-Local Living, Healing Springs Journal, Metroland, Saratoga.com, Saratoga Convention & Tourism Bureau, Saratoga Today, and more.

Increased Exposure • Increased Leads • Increased Sales!