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Adirondack Sports & Fitness, LLC
15 Coventry Drive • Clifton Park, NY 12065
518-877-8083
 

15 Coventry Dr
NY, 12065
United States

5188778788

Adirondack Sports & Fitness is an outdoor recreation and fitness magazine covering the Adirondack Park and greater Capital-Saratoga region of New York State. We are the authoritative source for information regarding individual, aerobic, life-long sports and fitness in the area. The magazine is published 12-times per year at the beginning of each month.

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Advertise with Us!

Let Adirondack Sports help you get YOUR word out there!
Give us a call TODAY at 518-877-8788 and start reaching thousands of sports and fitness enthusiasts. For your convenience, you can download this media kit for complete information including prices, ad sizes and specs.

Print Advertising

AUDIENCE PROFILE

Adirondack Sports magazine readers are active outdoor aerobic sports and fitness enthusiasts who live or play in upstate New York.

Adirondack Sports magazine readers are affluent consumers who frequently purchase sports equipment, apparel, accessories, and health and fitness services. They travel to destinations and special events to enjoy outdoor sports, and spend money on lodging, restaurants, shopping, and cultural activities.

EDITORIAL PROFILE

Adirondack Sports, established in 2000,  is a unique monthly – print and online – magazine covering sports and fitness throughout upstate New York. It is the essential guide for information on individual aerobic sports, health, fitness and travel in upstate New York.

Adirondack Sports articles explore year-round sports including hiking, bicycling, running, paddling, triathlon, skiing, climbing and more — as well as featured destinations and races. Regular columns include the Calendar of Events, News Briefs, Athlete Profiles, Race Results, Non-Medicated Life, and Health & Fitness.

CIRCULATION

Circulation: 20,000 copies including 200 subscribers.
Readership: 50,000 (2.5 pass-along circulation)
Distribution: Distributed FREE at 600 locations (98% pickup rate).

•    60% Greater Capital Region, Saratoga Springs & Glens Falls
•    20% Adirondacks & North Country
•    10% Hudson Valley, Catskills, New York City & surrounding areas
•    10% Mohawk Valley, Central & Western New York    
Note: Percentages vary slightly by season

Frequency: Published monthly – 12 times per year – at the beginning of each month.

Locations: Wherever sports & fitness-minded people are likely to go: Health clubs, sporting goods stores, races/events, bicycle shops, ski shops, outfitters, alpine & cross-country ski areas, paddling shops, visitor information centers, hotels, sports medicine clinics, home fitness equipment stores, health food stores, bagel & coffee shops, colleges, bookstores, rafting companies, brew pubs, libraries, and
other selected places. 

Subscriptions: 1 year for $17.95 • 2 years for $32.95 • 3 years for $44.95

Demographics

Sex:  Male 54%, Female 46%
Education:  High School 15%, College Graduate 58%, Post-Graduate Degree 17%, Professional/Doctorate 10%
Marital Status:  Married 58%, Single 42%
Age:  18-29 years old 15%, 30-39 years old 29%, 40-49 years old 31%, 50-59 years old 18%, 60 and over 7%

Occupation:  Professional/Technical 38%, Management/Executive 15%, Teacher/Professor 8%, Sales/Marketing 11%, Student 7%

Household Income:  Under $25,000 6%, $25,000-$49,000 17%, $50,000-$74,000 25%, $75,000-$99,000 28%, $100,000 and over 24%

Sports and Fitness Participation

Running - 71%, Hiking - 66%, Bicycling - 55%, Kayaking/Canoeing/SUP - 52%, Cross-Country Skiing - 50%, Alpine Skiing/Riding - 45%, Mountain Biking - 44%, Snowshoeing - 35%, Triathlon - 34%, Swimming - 33%, Weight Training - 30%, Camping - 28%, Backpacking - 24%, Fitness Classes - 19%, Rock/Ice Climbing - 18%, Golf - 16%, Tennis - 14%, Backcountry Skiing - 12%, Inline Skating - 10%

Note: Respondents could check all that apply

Deadlines: Space/ad closing is the 20th of each month for the following month’s issue. Issue will publish and distribute around the 1st of each month.
Frequency Rates & Discounts: 1-2, 3-5, 6-11, or 12 time rates are available upon commitment to insertion dates, or as earned during a 12 month period. Non-profit organizations receive 10% discount off earned rate. Black and white ads receive 10% discount off earned rate.
Payment Terms: All accounts are due within 30 days of invoice date. After 90 days, we reserve the right to use credit/debit card on file to fulfill all or part of balance owed.
Printing & Production: Web offset, tabloid style 11” x 14.75” page size on 35lb premium high-bright newsprint. Full-color throughout. Output: 150-lpi.
Advertising Specifications: Preferred electronic files are press-optimized PDF, EPS or TIFF format. All color ads must be CMYK. RGB is not accepted. Image resolution should be 300 dpi or higher. Email to: info@AdkSports.com.
Advertising Design Service: We can create a quality ad for you, make alterations to an existing ad, or perform necessary file work. Billed to advertiser at discounted rate of $45 per hour. Free quotes.
Conditions: No cancellations accepted after space closing date. Publisher reserves the right to reject or cancel any advertising for any reason at any time.

GENERAL ADVERTISING

RATES

Frequency1-2X3-5X6-11X12X
Discount 5%10%15%
Full Page$1,430$1,355$1,285$1,215
1/2795750715670
1/3560535505480
1/4450430405385
1/6325310290275
1/8260245235220
1/12180170160155
1/16145135130125
1/24100959085
 

Sizes

OrientationWidthHeight
Full PageVertical10"13.5"
1/2Vertical4.88"13.5"
Horizontal10"6.63"
Box7.44"8.94"
1/3Vertical4.88"8.94"
Horizontal10"4.33"
Box7.44"6.63"
1/4Vertical4.88"6.63"
Horizontal7.44"4.33"
1/6Box4.88"4.33"
1/8Vertical2.31"6.63"
Horizontal4.88"3.19"
1/12Vertical2.31"4.33"
Horizontal4.88"2.06"
1/16Box2.31"3.19"
1/24Box2.31"2.06"

CALENDAR OF EVENTS ADVERTISING

RATES

Frequency1-2X3-5X6-11X12X
Discount 5%10%15%
Double$180$170$160$155
Single100959085

SIZES

OrientationWidthHeight
DoubleVertical2.31"4.33"
DoubleHorizontal4.88"2.06"
SingleBox2.31"2.06"

"Weekly" Email Newsletter Advertising

Our Weekly newsletters keep our loyal readers connected with upcoming events and adventures, original Adirondack Sports content, promos and advertising messages. A limited number of Weekly ads ensures that your marketing message is seen prominently by our readers. Total opt-in subscribers: 10,000.

Frequency(based on print)1-2X3-5X6-11X12X
Discount5%10%15%
Full Banner670w x 125h$100$95$90$85
Half Banner325w x 125h605754$50

Non-print advertisers: 50% premium over above rates