Advertise with Us!
Let Upstate Sports help you get YOUR word out there!
Give us a call TODAY at 518-877-8788 and start reaching thousands of sports and fitness enthusiasts. For your convenience, here is a media kit for complete information including prices, ad sizes and specs.
Print Advertising
Promote Your Message to 75,000 Sports, Recreation, Fitness and Travel Enthusiasts
PRINT MAGAZINE
30,000 copies monthly distributed free at 600 locations across Upstate New York.
DIGITAL MAGAZINE
Complete flipbook issue available at UpstateSports.fun.
E-NEWS BLASTS
Popular Weekly emailed to 20,000 subscribers with 40% open rate with articles, ads, digital issue, and events. Custom e-news campaigns can be arranged.
SOCIAL MEDIA
Events, articles, ads, Weekly and digital issue shared on Facebook and Instagram.
| Deadlines: Space/ad closing is the 20th of each month for the following month’s issue. Issue will publish and distribute around the 1st of each month. |
| Frequency Rates & Discounts: 1-2, 3-5, 6-11, or 12 time rates are available upon commitment to insertion dates, or as earned during a 12 month period. |
| Payment Terms: All accounts are due within 30 days of invoice date. After 90 days, we reserve the right to use credit/debit card on file to fulfill all or part of balance owed. |
| Printing & Production: Web offset, tabloid style 10.5” x 11” page size on 35lb premium high-bright newsprint. Full-color throughout. Output: 100-lpi. |
| Advertising Specifications: Preferred electronic files are press-optimized PDF, EPS or TIFF in CMYK format to exact size with no bleed. Image resolution should be 200 pixels/inch or higher. No four-color black type. Email to: info@AdkSports.com. |
| Advertising Design Service: We can create a quality ad for you, make alterations to an existing ad, or perform necessary file work. Billed to advertiser at discounted rate of $45 per hour. Free quotes. |
| Conditions: No cancellations accepted after space closing date. Publisher reserves the right to reject or cancel any advertising for any reason at any time. |
AUDIENCE PROFILE
Upstate Sports magazine readers are active, interested and affluent outdoor enthusiasts who live or play in Upstate New York.
EDITORIAL PROFILE
Established in 2000, we are the essential guide for lifelong aerobic sports, recreation, health, fitness and travel in Upstate New York.
PRINT CIRCULATION
Circulation: 30,000 copies.
Readership: 75,000 (2.5 pass-along circulation plus online views)
Distribution: Distributed free at 600 locations (95% pickup rate).
50% Greater Capital Region, Saratoga Springs, Glens Falls & Mohawk Valley
20% Adirondacks & North Country
15% Hudson Valley, Catskills, New York City & surrounding areas
15% Central NY, Finger Lakes & Western NY
Frequency: Published monthly at the beginning of each month.
Locations: Wherever sports, recreation, fitness and travel-minded people are likely to go.
Subscriptions: 1 year for $24.95 • 2 years for $44.95 • 3 years for $59.95
DEMOGRAPHICS
Sex: Male: 51%, Female: 49% Education: High School: 15%, College Graduate: 58%, Post-Graduate Degree: 27% Age: 18-39: 25%, 40-59: 50%, 60+: 25% Household Income: $25,000-$99,000: 20%, $100,000-$149,000: 30%, $150,000-$199,000: 30%, $200,000+: 20% Participation: Running: 71%, Hiking: 66%, Bicycling: 55%, Kayaking/Canoeing/SUP: 52%, Cross-Country Skiing: 50%, Alpine Skiing/Riding: 45%, Mountain Biking: 44%, Snowshoeing: 35%, Triathlon: 34%, Swimming: 33%, Weight Training: 30%, Camping: 28%, Backpacking: 24%, Fitness Classes: 19%, Rock/Ice Climbing: 18%, Golf: 16%, Tennis: 14%, Backcountry Skiing: 12%, Inline Skating: 10%
GENERAL ADVERTISING
RATES
| Frequency | 1-2X | 3-5X | 6-11X | 12X |
| Discount | 5% | 10% | 15% | |
| Full Page | $825 | $785 | $745 | $695 |
| 3/4 | 590 | 555 | 530 | 495 |
| 9/16 | 480 | 455 | 435 | 410 |
| 1/2 | 430 | 410 | 390 | 370 |
| 1/3 | 345 | 330 | 310 | 295 |
| 1/4 | 260 | 250 | 230 | 220 |
| 1/6 | 210 | 200 | 190 | 175 |
| 1/8 | 145 | 135 | 130 | 125 |
| 1/16 | 85 | 80 | 75 | 70 |
Sizes
| Orientation | Width | Height | |
| Full Page | Box | 9.5" | 9.75" |
| 3/4 | Horizontal | 9.5" | 7.25" |
| Vertical | 7.06" | 9.75" | |
| 9/16 | Box | 7.06" | 7.25" |
| 1/2 | Horizontal | 9.5" | 4.75" |
| Vertical | 4.63" | 9.75" | |
| 1/3 | Horizontal | 7.06" | 4.75" |
| Vertical | 4.63" | 7.25" | |
| 1/4 | Box | 4.63" | 4.75" |
| 1/6 | Horizontal | 4.63" | 3.5" |
| 1/8 | Horizontal | 4.63" | 2.25" |
| Vertical | 2.19" | 4.75" | |
| 1/16 | Box | 2.19" | 2.25" |
"Weekly" Email Newsletter Advertising
Our Weekly newsletter blasts keep our loyal readers connected with upcoming events and adventures, original Upstate Sports content, promos and advertising messages. A limited number of Weekly ads ensures that your marketing message is seen prominently by our readers. Total opt-in subscribers: 20,000.
| Frequency | (based on print) | 1-2X | 3-5X | 6-11X | 12X |
| Discount | 5% | 10% | 15% | ||
| Full Banner | 1500 px w x 750 px h | $65 | $60 | $55 | $50 |
| RGB jpg or png |
CUSTOM E-NEWS BLAST $295
Consumer Expos
Outdoor Sports, Recreation, Health, Fitness, & Travel destinations
High energy shows that bring the magazine to life!
Sat-Sun, Mar. 14-15, 2026
Saratoga Springs City Center
200 exhibitors • 12,000 attendees
Sat-Sun, Oct. 24-25, 2026
Saratoga Springs City Center
175 exhibitors • 10,000 attendees