Alpine Skiing, Snowboarding, XC Skiing & Snowshoeing, Outdoor Sports, Recreation, Health, Fitness & Travel Destinations

October 24-25, 2026

SATURDAY 10-5 • SUNDAY 10-4

saratoga Springs City Center
522 Broadway, saratoga Springs, NY

10,000 attendees
150 exhibitors
GREAT SALES
CLUBS & Activities
education & DEMOS
FOOD & DRINK

THE GATHERING OF OUTDOOR ENTHUSIASTS

◾ 150 Exhibitors◾ Shop for Gear, Clothing, Footwear, Events, Races◾ Activities & Demos for Everyone
◾ $10,000 in Prizes◾ Inspiration, Advice, Motivation, Education◾ Food & Beverages◾ Free Admission

The Upstate Sports (formerly Adirondack Sports) Winter Expo made a successful return in 2022 and gowth in 2023 and 2024 with a “great, super organized show!” at a “very nice venue.” We had a “great turnout” of active adults and families – “lots of skiers.” Exhibitors were “very happy” with the “great flow” and “steady traffic all weekend,” and the “high-quality, interested” crowd. Attendees liked the “perfect mix of vendors,” and everyone appreciated free admission and free convenient parking – “a huge plus.” As a ski shop owner said, “it’s great to have the show back,” and a ski resort operator added, “great job keeping it alive!” According to the evaluations, all exhibitors plan to be back.

We look forward to continuing to grow the Winter Expo in size, interactivity, and variety of vendors in 2026 - we look forward to seeing you in October 24-25, 2026 at the Saratoga Springs City Center!

Darryl, Mona, Karen & Sarah

Super Early Bird Special – Save $100

EXHIBIT SPACE

Regular Booth: $495 $595, w/electric $525 $625
Non-Profit Booth: $395 $495, w/electric $425 $525

Booth Space includes:
8' deep x 10' wide space
8' back and 3' side pipe/drapes,
8' or 6' x 2.5' table, two chairs,
Wi-Fi coverage and security

REGISTER ONLINE

Register early for priority booth placement! Use the ‘Register & Pay’ link on this page or complete the contract and mail a check to:

Adirondack Sports, 15 Coventry Drive, Clifton Park NY 12065

EXPO ATTENDEES

Attendees are committed to a lifestyle that involves outdoor sports, healthy living and travel activities. They are doers, not watchers. They embrace life with passion and challenge themselves to live life to the fullest.

Our visitors are outdoor enthusiasts and are in the prime of their spending years. They spend substantially on clothing, gear, events, services and travel. They invest in a wide variety of products and services that will enhance their experiences and assist them in reaching their personal goals. 

EXPO PUBLICITY

Promotion through advertising and editorial coverage in Upstate Sports magazine (circulation: 30,000 monthly free at 600 locations and online with 75,000 readership), plus Weekly emails (20,000 subscribers) Facebook @AdkSportsExpos and Instagram @adksportsexpos (10,000 social likers/follwers), regional print ads, TV and radio coverage.

An Expo Attendee Guide special section in the November issue with event coverage. Upstate Sports Weekly emails sent to 20,000 subscribers.

saratoga springs city CENTER

Exhibitor Guide

Location

Saratoga Springs City Center, 522 Broadway, Saratoga Springs, NY

Expo Date & Hours

October 24-25, 2026
Saturday 10am - 5pm, Sunday 10am - 4pm

Move-In/Booth Set-Up

Move in and booth set-up hours: 

12 - 8pm on Friday, October 23
7 - 10am on Saturday, October 24

Upstate Sports reps will be available inside the Saratoga Springs City Center to identify booth locations and answer your questions. 

All booths must be ready for the 10am Expo opening. Each exhibitor will receive one 8-foot table and two chairs, unless you’ve requested otherwise. Please bring your own tablecloth, extension cords and power strips.

Hand carts will be available for load in and move out. Absolutely no loading though the front doors of the Saratoga Springs City Center located on Eagle Street. 

Signs, decorations, and related materials may not be taped, tacked, stapled, nailed, etc. to doors, painted surfaces, columns, fabrics, or decorated surfaces in the Saratoga Springs City Center. The use of helium balloons, glitter and confetti is prohibited.

Animals and pets are not permitted in the Saratoga Springs City Center except in conjunction with an approved exhibit, display, show, etc.  Seeing eye dogs are permitted.

Booth Maintenance

Exhibitors are required to maintain their own booth space including removal of garbage and appropriate recycling.

Booth Take-Down and Move-Out 

Booths must be taken down immediately after the Expo closing at 4pm on Sunday. No exhibitor will be allowed to remove any portion of their exhibit prior to the Expo closing at 4pm. All exhibits must be completely removed from the ACC by 8pm on Sunday.

Parking

There is limited free parking in the Albany Capital Center parking garage with 100 spaces at 7 Wendall Street. The adjacent MVP Arena parking garage has 600 spaces at 9 Wendall Street for a reasonable price. Go to level 3 for best access to Albany Capital Center via an enclosed walkway from the garage to ACC. On-street parking is also free in downtown Albany on weekends, and weekdays after 5pm.

Food and Beverages

Food and/or beverage samples may be offered if the product being sampled is served by the exhibiting company. A current health permit and/or NYSLA marketing permit must be on file with the catering office. Food samples are limited to two ounces. Non-alcoholic beverage samples are limited to four ounces.

Electricity

Electrical outlets are located in floor boxes and only accessible by ACC electricians. If you have indicated and paid $25 for electrical service, you are all set. Otherwise, please contact Darryl (darryl@adksports.com) by October 25 if you need electricity in your booth.

WiFi

A shared, guest WiFi network is available during the show which is free of charge at a minimum of 15 Mbps.

Security

The ACC maintains a 24-hour security force responsible for monitoring the facility before/during/after expo, interior public traffic flow, and the ACC’s security system.

Accommodations

Contacts

Darryl Caron
518-877-8788
Darryl@AdkSports.com

Help Ensure Your Success!

Thank you for exhibiting at our high-energy event. If you are new to the show, you are in for a great experience. Face-to-face contact with thousands of enthusiastic, sports and fitness-minded people will help you connect to your target audience in a unique way. Our top priority is making sure you have a successful show, but getting the most out of the event has more to do with YOU. 

Pre-Show Promotion

We all know a vibrant crowd at the expo equates to a successful show. We set the stage by securing the best venue, adding a great mix of exhibitors, and extensive advertising and promotion. But we need your help to maximize our reach! 

Here’s what we encourage you to do before the show:

Advertise your presence at the show in any print ads or social media posts. Use one of our publicity images to help in your promotions at:
UpstateSports.fun/winter-expo-exhibitors

Share the Adirondack Sports Expos Facebook page on your Facebook page: facebook.com/AdkSportsExpos or our Instagram page: instagram.com/AdkSportsExpos

Create a link on your website to our Expo Attendee page: UpstateSports.fun/winter-expo

Post an invitation to the Expo through another favorite social media platform like Instagram, Twitter, or Pinterest.

Send out an email blast (or two!) to your entire list of subscribers personally inviting them to visit your booth at the show. Feel free to include any of our promo images, or a link to the Expo Attendee page: UpstateSports.fun/winter-expo

Booth Design

The objective of all booth design should be to grab the attention of attendees. The design of your booth will reflect directly the image of your business, organization, product or service. You have five seconds to make an impression as a visitor walks by.

Your booth should differentiate you from other exhibitors and demonstrate your unique position. Make sure people coming to your booth can experience your product or service. Let them try, touch, see, hear or taste. A call to action can help you achieve your goal; something to inspire interaction between show attendees and your staff.

Design your booth with a focus - from the visitor’s perspective. This is how they will scan the booth to determine if they should stop.

Interactivity and creativity are encouraged. 

Booth Staffing

Your booth staff’s attitude will be the number one factor in the success of your participation as an exhibitor. Have the most positive, approachable and outgoing people staff your booth. 

Be sure your staff is qualified to answer all important questions about your organization.

Pre-Show Checklist

☐ Table cloth and banner/signage

☐ Business cards, brochures, flyers, postcards, incentives and give-aways

☐ Pens, markers, tape, paper clips, scissors, and other office supplies

☐ Clips, string, bungee cords or easels to hang posters and banners

☐ Extension cord or/or power strip (if electric was pre-ordered)

Promotional images to share or use in your campaigns